Two Guys on Your Head

Don Draper from Mad Men may have been unaware of the neuropsychological reasons that he intuitively constructed advertisements the way he did, or he may not have cared, but there are reasons.

Have you ever found yourself in a shopping isle at the grocery store, mindlessly putting products into your cart? Why do you prefer one brand over another?  Why does one item seem to just call out your name? Effective advertising might be the reason.

Do you take pride in your ability to divide your focus and energy into more than one task at a time?  Do you think you’re a good multitasker?  Chances are, you’re probably not.

We need to sleep for a host of reasons, but what exactly is happening in our brains while we’re unconscious? We've only scratched the surface of understanding all that happens during sleep, but we do know that while our bodies are resting, our brains are very busy.

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