The second weekend of the Austin City Limits Festival is upon us.
If you don’t go to ACL, you may just view the two-weekend music event as a headache that consumes a lot city attention and resources. But, the thousands of visitors it brings to the city pump millions of dollars into the Austin economy – $194 million last year, according to C3 Presents. In fact, the company says its annual shindig on the Zilker Park lawn has contributed nearly $1 billion in economic activity since 2006.
Just doing a back-of-the-envelope calculation, it’s definitely a lot more than the annual kite festival held in the same space. Turns out, however, the exact amount of ACL’s impact, or any event's impact, is an elusive number to pin down.