Seventy percent of young adults who voted in 2012 voted for President Barack Obama. Some post-election analysis said Republican nominee Mitt Romney could have won if he had split that vote in a handful of key states.
So expect to see a heavy push towards the youth vote from Republicans this election. That includes Texas Senator Ted Cruz, who's campaigning in Iowa this week. How's his message being received by young voters on the campaign trail?
Here's are a few of the responses KUT's Ben Philpott collected at an event at Morningside College in Sioux City.