Business
5:37 pm
Thu February 7, 2013

Perry Launches Pro-Texas Business Tour in California

Californians heard from Texas Gov. Rick Perry on radio airwaves this week. Next week, they can expect to see the man himself, pitching Texas as the business frontier to high tech, insurance and film industry leaders throughout the Golden State.

Perry will begin his recruitment road trip on Sunday, traveling to San Francisco, Silicon Valley, Los Angeles and Orange County. He will return to Texas on Wednesday, according to a schedule released Thursday.

Earlier this week, Perry launched a week-long radio ad buy in California — dubbed “Texas Wide Open for Business” — to market the Lone Star State's business-friendly, low-tax environment. In the ad, Perry invites listeners to “come check out Texas.” The 30-second spot has been running on six radio stations throughout California.

On Tuesday, California Gov. Jerry Brown downplayed Perry’s radio promotion, calling it “barely a fart.”

"It's not a serious story, guys," the Democratic governor said, as reported by The Sacramento Bee.

But Perry seems to be taking it very seriously. He is amping up his effort to attract employers to Texas by hosting a reception for business leaders who have reached out to his office since the ad was released.