'It Was Our Theater': 40 Years After The Harlem Burned Down, Its Memory Flickers On

Mar 21, 2017

On a vacant lot at the corner of East 12th and Salina streets, Ada Harden sees a silver screen where a fence now stands.

“Can you imagine a theater sitting right here?” she asks, giggling. She certainly can.

The Harlem Theater served East Austin moviegoers from 1935 until 1973, when it burned down. For those who went to the theater, it was more than just a place to watch the latest Hollywood flick.

Ada Harden says the Harlem was a place for the young, the old and the in-between in East Austin.
Credit Gabriel Cristóver Pérez / KUT

“It really was a meeting place for people young and old and in-between,” Harden, 81, says. “It was just being at home and being comfortable and knowing no matter what happens or whatever wherever else, it’s just always comforting to know that this was here for us.”

Bertram Allen grew up in East Austin and started going to movies at the Harlem at the age of 7. “They called it ours,” he says. “It was our theater.”

In 1935, George Jones and his wife, Sadie, opened the Harlem Theater. According to cinema historian Dan Streible, a black-owned theater was a rare find in the early 20th century.

“There were certainly hundreds of movie theaters for black audiences across the United States. But the vast majority of those were white-owned or operated either by independent operators or chains of movie theaters,” says Streible, who wrote a chapter on the theater in the book Black American Cinema.

According to a book co-written by the curator of the Austin History Center, the Harlem was one of only seven black-owned theaters in the country at the time. And, compared to other theaters in Austin, where black customers were either not allowed or segregated to the balcony seats, it offered moviegoers their full rights.

A diorama of the old theater sits outside the W.H. Passon Historical Society on East 12th Street.
Credit Jorge Sanhueza-Lyon / KUT

“This was a place that you could come and feel like a full citizen and not feel less than or three-fifths of a person still,” says LaToya Devezin, a community archivist with the Austin History Center.

Many described it as more of a community center than a movie theater. “It was almost like church because all the community would come,” says Brenda Mims Malik, who attended the theater as a child in the 1960s.

Attached to the theater was a confectionary, where customers could buy takeout or concessions. Notable favorites included the chili burgers.

“You could smell those from way away even before you got to the theater,” Harden says.

Streible says Harlem would have shown the usual Hollywood fare. Westerns were popular, says Devezin, as were horror films.

When Jones died in 1951, Sam Lucchese took over. He was the theater’s first white owner. While the family did not live in East Austin, according to his daughter, Sally Griffin, and others who frequented the theater, Lucchese worked hard to be part of the fabric of the neighborhood.

“He made it a point to be not just an absent owner of a property there or a business,” Griffin, 71, says. “It always felt like a privilege to be there … to be able to be a part of what as a child seemed to me like an important business, because it was something that I understood that people enjoyed coming there.”

In December 1960, Lucchese was murdered outside the theater. A Variety article about his death described it this way: “Body of Lucchese was found in his car shortly after 1 a.m. The motor was running and the car lights were on. He had been shot once in the temple.”

Sally Griffin says her father, Sam Lucchese, who took over the theater in 1951, made a point of not being an absent property owner. He was murdered outside the theater in 1960.
Credit Gabriel Cristóver Pérez / KUT

There was $519.90 with Lucchese in the car, most likely from the ticket and concession sales. Griffin says she thinks her father was headed to the bank when he was killed. Three teenagers were charged, one with murder and the others with armed robbery.

“That shocked the whole neighborhood because very seldom were businesses ever being shot or robbed on this side of town,” Allen says.

A photo of Sam Lucchese, at his family office in San Antonio, courtesy of his daughter Sally Griffin.
Credit Gabriel Cristóver Pérez / KUT

Lucchese’s wife, June, tried to maintain ownership of the theater, but a year later she sold the Harlem. There are conflicting reports about how many different owners the theater had through in the 1960s, but it’s clear that the theater closed for a short period of time. The last owners, a group of three men, purchased it in the early 1970s and set about renovating the place.

“We just painted the entire theater,” says Dennis Baum, one of the theater’s last owners. “We gave it a new life, and the community was just thrilled.”

According to people interviewed for this story, the theater had already experienced its heyday. When Baum and his partners reopened the theater in July 1973, they showed mostly blaxploitation films.

But the theater’s resurgence was short-lived. On Dec. 30, 1973, it burned to the ground. Neither the Austin Police Department nor the fire department has records of the fire. The community has only ideas about what caused it – perhaps arson, perhaps electrical fire – but no real answers.

A photo of the Harlem marquee shortly before a fire that ended the theater's run on the East Side. The films Cotton Comes to Harlem and Live and Let Die are listed.
Credit Austin History Center / KUT

“By that time we were allowed to go to other theaters,” Malik says. “But, you know, the Harlem was our heart and it was really a devastating blow for the community, because it was a hallmark of our unity.”