Musician Peggy Stern created the Wall Street Jazz Festival in 2004 in Kingston, New York. That fest, which lasted for many years, focused specifically on jazz bands with female bandleaders. After moving to Austin in 2013, Stern decided to create a similar festival, but with one key difference: the focus was expanded from just jazz to something a little broader.
"This one is more eclectic," says Stern, "in that we're presenting Western swing music... Brazilian music and salsa music, and jazz." The decision to create a more diverse festival seemed natural to Stern once she'd spent a little time in Austin.
"I've become more eclectic since I'm in town," she says. "I'm playing Western swing music. When in Rome, do as the Romans. And I love it, actually. It's a whole new field for me that I wouldn't have gotten into if I hadn't moved to Austin, so I'm really happy about that."