Failure is a scary word that carries a very negative connotation: “I’m a failure.” “He’s a failure.” “I don’t want to be a failure.”
The word failure arouses emotional responses that we’d usually rather avoid. What about the word success The thought of success arouses images of comfort, ease and satisfaction. Why? It’s because of something in our brains.
We’re wired with a dopamine reward system that releases positive or negative chemical affect in our brains depending upon the success or failure of our efforts. Success feels good, while failure feels bad. So we tend to seek success and avoid failure. It’s simple.
But hang on a minute and let the Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke, tell you about a function of failure that is too often overlooked and discredited: Failure is a learning tool.