A web short highlighting Wurstfest, a New Braunfels attraction that reels in 120,000 tourists a year. Video by Axel Gerdau.
In a city perhaps best known for its summer recreation and once-a-year “ten day salute to sausage”, New Braunfels is trying to capitalize on its German heritage to bring in tourists year round.
“We are a destination in the summer for Schlitterbahn and the river, and people know about Wurstfest,” New Braunfels Mayor Gale Pospisil told KUT News. “But we have a great deal of German heritage here, and one of the things we’ve been working on is trying to spread our tourism over the entire year.”