Gray Thursday may become the new Black Friday. Many big retailers have moved up the beginning of their shopping season, traditionally the Friday after Thanksgiving, to Thursday evening.
Brick-and-mortar retailers are feeling pressure from online retailers, which have given consumers an earlier shopping option.
"In the past, online retailers have had Thanksgiving Day all to themselves," says Marshal Cohen, retail analyst with the NPD Group. "And what that means is by the time Black Friday comes around, a lot of consumers have already spent a bunch of money."