China's Embrace of Tequila Affects TX, Mexican Markets

Apr 10, 2014
Anneke Paterson for Texas Tribune

SHANGHAI — A whiff of tequila may conjure images of blue-green agave fields in the Mexican countryside, a raucous Texas dance hall or even a college frat house after a homecoming game.

But there’s a new tequila haven emerging across the globe, and it’s the most populous city in the world — Shanghai.

China is already the largest and fastest-growing market for alcohol of all kinds, but pure tequila was banned until June, when Chinese President Xi Jinping signed a deal with Mexican President Enrique Peña Nieto that reconciled a decade-long tension between the two countries. They signed several deals on trade, energy, mining, intellectual property and, of course, tequila, the latter of which opened up a promising new market.

Long Live Tequila!

May 31, 2013

Mexican culture is celebrated all over Austin, but none of it perhaps quite as exuberantly as tequila. To learn more about the popular spirit, we talked to Austin food writer Lucinda Hutson, whose new book ¡Viva Tequila! hit book stores this month.