The signs are everywhere that South by Southwest is nigh. But here’s one that doesn’t involve the rejiggering of sound permits: Finalists for the SXSW Interactive Awards have been announced.
The awards are divided into 15 categories: Activism, Amusement, Art, Business, Classic, Community, Educational Resource, Experimental, Film/TV, Motion Graphics, Music, Personal, Social Media, Student, and Technical Achievement.
Meant to recognize up-and-coming websites, applications and digital projects, the closest thing to a widespread name in the categories is Storify, which lets users combine social media updates into newsworthy narratives.
And in another sign of the burgeoning importance of the festival’s tech component, Austin Mayor Lee Leffingwell is leading a delegation of Austin start-ups to the UK this week.