Super Bowl

Energy & Environment
11:42 am
Tue February 11, 2014

What You Might Have Missed During 'The Big Game'

Michael Webber of UT's Energy Institute

Unless you're a Seahawks fan, this year's Super Bowl was not so super. Seattle's blowout victory over Denver almost certainly inspired more than a few million viewers to tune out shortly after halftime. 

The real contest this year, as in years past, was among TV sponsors who paid approximately $4 million per half-minute to push their messages to viewers.  Much of the post-game commentary was devoted to who won bragging rights for 'best commenrcial'.  But Michael Webber, Deputy Director of the Energy Institute at the University of Texas at Austin saw much more than the usual ads for beer, soda, insurance and autos.  

Sure, the Super Bowl may be an American ritual.  But if you look a little closer, Webber says, the big game reveals a national obsession bigger than football: an insatiable appetite for energy.

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Arts and Culture
12:39 pm
Mon February 4, 2013

'God Made A Farmer' And The Super Bowl Made Him A Star

A still from the Super Bowl ad, "God Made a Farmer"
Youtube

Originally published on Thu February 7, 2013 5:14 pm

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Sports
7:58 am
Mon February 4, 2013

Lights Out, It Was a Memorable Super Bowl

Baltimore Ravens linebacker Terrell Suggs waits on the field after the half the lights went out in the third quarter of Sunday's Super Bowl against the San Francisco 49ers in New Orleans.
Mike Segar Reuters /Landov

Originally published on Mon February 4, 2013 10:45 am

  • From 'Morning Edition': NPR's Mike Pesca on the Super Bowl

There was a 108-yard kickoff return for a touchdown.

A last-minute drive that could have won the game for San Francisco.

An MVP performance by Ravens quarterback Joe Flacco.

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Sports
6:50 pm
Fri February 1, 2013

UT Advertising Profs to Critique Superbowl Ads

Daniel X. O'Neill/Flickr http://www.flickr.com/photos/juggernautco/

Are you watching the Superbowl just for the ads? You're not the only one.

Four University of Texas advertising professors will live-tweet critiques of the advertisements during the Superbowl game featuring the Baltimore Ravens and the 49ers this Sunday. The will use the hash-tag “SBAdJudge”. UT advertising professor Neal Burns, one of the four professors critiquing this weekend, said he is looking forward to it.  

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Sports
8:17 am
Thu October 18, 2012

With Bowl Bid, Houston Dreams of Being 'Super' Once More

Reliant Stadium is in the running to host the Super Bowl in 2017.
flickr.com/deltamike

The City of Houston has been selected as one of two finalists to host Super Bowl LI in February 2017.

At the NFL’s Fall Meeting, NFL Commissioner Roger Goodell announced that San Francisco and South Florida will duke it out for the opportunity to host the NFL’s 50th Super Bowl, Super Bowl L, in 2016. Goodell says the losing city will compete with Houston for the chance to host Super Bowl LI.

NFL owners will vote on the two Super Bowl sites during league meetings in Boston next May.

Houston’s bid is being lead by the Texans, the Greater Houston Convention and Visitor Bureau, the Harris County – Sports Authority and Reliant Park.

Texans president Jamey Rootes says Houston should feel good about their chances to host the Super Bowl in 2017.

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Sports
12:34 pm
Fri February 4, 2011

Super Bowl XLV's Local Flavor

Cowboys stadium will host Super Bowl XLV this Sunday, February 6.
Steve Carlton http://www.flickr.com/photos/stevencarlton/3939882262/sizes/z/in/photostream/

This Sunday's Super Bowl will showcase two of the league's premier quarterbacks: Green Bay's Aaron Rodgers and Pittsburgh's two-time champion Ben Roethlisberger. But along with that, Super Bowl XLV will also feature former Texas Longhorns and players who made names for themselves in the Lone Star State. Sunday's big game, played in Dallas Cowboys Stadium (or "Jerry World", as some people refer to it) will be a homecoming for some of the players.

Here's our list of Texas football players looking forward to the game of their lives this Sunday.

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