Texas license plates are receiving a retro makeover.
Called the “Texas Classic,” the new plate is decidedly basic: white with black text, the Texas star, a state silhouette and “Lone Star State” emblazoned at the bottom.
Many of those design decisions are driven by security: The Texas Classic has bigger letters and a new pattern – letters and numbers group together instead of interspersed – which makes for easier reading. There are also two anti-counterfitting threads embedded into the plates.
But there’s something about the monochromatic design that goes beyond security. With its throwback design, the plate arguably falls into the realm of “hipster branding.”