There’s been plenty of attention this election season at the top of the ballot – to the governor’s race. But some local ballots in Texas can be up to 4 pages long. And voter attention spans drop off dramatically after checking the box for governor.
In 2010, the gap between those who voted for governor and lieutenant governor statewide was more than 44,000. That's 44,000 people who walked into the voting booth, check governor, and said, "I'm done."
It's what Rice University political scientist Mark Jones calls "drop-off."
So, why's it so hard for voters to completely fill out a ballot?