One of the big promises of the Affordable Care Act was that encouraging insurance companies to compete to sell their health plans would drive down prices.
Here in Austin, people who choose to buy health insurance on the federally-run health insurance marketplace have dozens of plans to choose from. Texans in many rural parts of the state will find far fewer. But they're not necessarily more expensive than in urban parts.
Take Loving County. It's pretty rural. According to the Census Bureau, just 71 people were living in this West Texas county in 2012, down from 82 in 2010.