Some of the 100,000 people expected for Austin’s first Formula 1 race have already started streaming into town. The international sporting event has a reputation of attracting the super rich, and already, the rumors are flying.
One tale making the rounds is that a wealthy F1 fan, upon learning the Driskill Hotel was booked up this weekend, offered to buy the entire hotel. (Reached for comment, the Driskill had a good laugh upon hearing the story.)
But truth can be stranger (or richer) than fiction.
“We’re flying in our own celebrity DJ,” says Nicholas Frankl, an event promoter who with his sister runs My Yacht Group. They’re in town for F1 this week. “We have Lamborghini sponsoring the event. We have the most expensive Champagne available in America today, called Comte de Mazeray. It’s 24-karat gold-infused Champagne.”