Update: Toy Joy was bought Monday by Fred Schmidt, owner of Wild About Music on E. Sixth Street. Schmidt told Time Warner Cable News he plans to keep the store downtown. "We're going to continue with this business as it has been — only make it more successful than it has [been] in recent years,” Schmidt said. “We're very committed to Toy Joy, its concept, its premise and what it has been in Austin for several decades now."
Original story (March 31): Toy Joy will be auctioned off today. The iconic Austin store closed its doors on March 16, after struggling for the last few years.
In 2013, the owners thought a new location in a hip part of town would help, so they moved from Guadalupe Street – close to the Drag – and into downtown’s Second Street District. But Toy Joy didn’t make it.