The third annual Beer Mile World Championships will be held in Austin Saturday. As the sport continues grow, new deals may take the beer mile to whole new level.
The rules for the beer mile are simple enough. Drink a beer, run a quarter mile, drink another beer, run another lap. If you repeat that two more times, without throwing up, you have officially completed a beer mile. The beer mile rules were codified in Canada in the early '90s. But lately, it’s had a bit of a renaissance, thanks in part to the Beer Mile World Championships.