In the latest installment of our ATXplained series , KUT's Kate McGee tackled the grocer-backed frenzy surrounding the Hatch chile pepper. It's a time when the flavor of the beloved New Mexican pepper infiltrates seemingly any and all sundries. For every obvious flavor combo, like chips or salsa or tortilla soup, there are seemingly dozens of other, more questionable fusions – Hatch pancake mix, Hatch beer, Hatch poundcake , Hatch wine, Hatch cookies and the like. Kate's story sought to answer the question of how festivals like Central Market's Hatch-A-Palooza sprouted up, and the answer to that question – and the revelation that Hatch chiles are virtually identical to counterparts like the Anaheim – was unsavory to some. Things got heated. So, here's a smattering of responses, compliments and hot takes we got online.