"The Long Center has always, of course, been known as a performing arts center," says Gallery 701 curator Philip Rogers. "And they began to think ... that they wanted to introduce the visual arts." Rogers came on board and, after some recommended renovations to make the space more visual-art-friendly, began putting up art shows.
"One of the things that was stressed to me by the Long Center and by the funding entity was that they wanted to have it as much a community space as possible," Rogers says. "So each show has all been artists from the Austin area, and that will always be the case."