Update: Starting today, it’s going to get even tougher to get around downtown. That’s because the music portion of South by Southwest is now underway. The City of Austin is closing off several exits from I-35 to downtown. Starting at 10 a.m. on Wednesday: The I-35 NB and SB exits at Cesar Chavez will be closed. The I-35 SB exit at 8 th Street will be closed. The I-35 NB exit at 6 th Street will be closed. Original Story (March 6, 2014): SXSW provides a great opportunity for people to see bands, films and hobnob with bigwigs in the tech industry. But road closures in downtown Austin may pose a problem for some travelers.
Yogi Berra's famous quote – "Nobody goes there anymore, it's too crowded" – has never really applied to Austin's South by Southwest festival. Yes, there are crowds galore. But people keep coming: in 2012, the number of registrants increased by 15 percent over the previous year. But now an Austin-based ad agency has developed an app for locals who might be looking to avoid the SXSW masses. It lets you know where people aren’t .
The annual South by Southwest film festival kicks off in Austin today. The 10-day fest features more than 89 world premieres and a total of 133 feature films. Janet Pierson heads SXSW Film. And it’s ultimately her job to weed through the thousands of submissions to come up with the slate of film offerings. Janet Pierson stopped by KUT to talk about this year’s lineup. On What Makes a Good SXSW Film: "It's a total picture that we're looking for. You know, you look for a lot of things. Original voices is a big deal, something that surprises you, something that really works - that has a depth. We look for a transformational experience. We want to be moved somehow."