Talking or texting at any movie theater is frowned upon, but at the Alamo Drafthouse it’s an actionable offense.
For years, the Austin-based theater chain has kept audiences tight-lipped with its pre-show “Don’t Talk/Don’t Text” PSAs and ejection policies – often resulting in viral success.
The Drafthouse has enlisted Austin Mayor Lee Leffingwell in its latest PSA, stoking fear in the hearts of distracting theater-goers.The message of the video is simple: If you text, or talk, Lee Leffingwell WILL destroy you.
“I strive everyday to make this town a wonderful place to live,” Leffingwell says. “That’s why when I hear about folks who leave their phone on during a movie – I will work to destroy them.”
This isn’t Hizzoner’s first time working with Drafthouse – he and former Mayor Will Wynn starred in a parody of “Ferris Bueller’s Day Off” in a campaign video last year.
And he’s not the only politico to feature in the Drafthouse’s on-screen pre-roll. Littleton, Colorado Mayor Debbie Brinkman starred in her own PSA when the Drafthouse opened a Denver location in March:
And late Texas Gov. Ann Richards starred as an Alamo enforcer in another PSA from years back:
Here's Mayor Leffingwell laying the smack down: