SXSW Interactive: 99% Invisible's Roman Mars on Podcasting

Mar 13, 2013

Roman Mars, the host and producer of 99% Invisible, is a superhero in the field of contemporary podcasting. That’s according to his co-panelists at a South by Southwest Interactive panelAnswer Me This host Helen Zaltzman, and Bullseye host and producer Jesse Thorn.

In a panel moderated by BBC producer Colin Anderson, the podcast and radio producers talked about two of the biggest challenges to contemporary podcasting – visibility and funding. Roman Mars seems to have transcended both. To take 99% Invisible to a new level, he staged the highest-funded journalism project in Kickstarter history.

In the audio player above, you can listen to Mars talk about what inspired him to create a podcast about architecture and design, and how he’s gained the critical following and funding that keep his podcast not only thriving, but also at the top of the charts.