SXSW
1:03 pm
Tue October 23, 2012

South by Southwest Expands to Vegas

The Austin music industry festival that started in 1987 and has since grown to encompass film, the internet, the environment, and education is now expanding again. And for the first time, South by Southwest is looking beyond Austin City Limits.

The inaugural SXSW V2V runs August 11 to 14 at the Cosmopolitan Hotel in Las Vegas and will focus primarily on tech startups.

“We think there’s enough momentum in the startup space to power a second event and not in any way weaken the things we’re doing in Austin in March,” says Hugh Forrest with SXSW Interactive.

So what does “V2V” actually mean?

“The V2V can stand a lot of things,” Forrest says. “It could stand for visionaries to visionaries, visionaries to Vegas. We like that it’s kind of open ended and doesn’t tie us down to one thing.”

Early registration is $695.

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