SXSW Gaming Expo kicked off today, with thousands of people filling the Palmer Events Center. From computer tech to board games, the expo has companies from all over country unveiling their new demos.
"The Gaming Expo is a great opportunity for people who had been reading about games or had seen them online, to actually come in and try them out," says Nintendo of America's Kit Ellis. Nintendo is premiering more than 10 video games.
But it's not all about digital. The crowded board game areas showed the enthusiasm of hundreds of people for tabletop games.
"It's a lot of fun because you get to interact with other players on your turn, so it's not just one person dominating the long turn," says Catan gamer Chanda Seymor. "All four of us can actually sit here together and talk, instead of having just one person playing the game."
"Today we have a SXSW Gaming Expo, that is a celebration of creativity and innovation in the games industry," says expo coordinator Matthew Crump. "This event embraces everything geek culture-related."
The SXSW Gaming Expo is free and open to the public thoughout the weekend. Take a look at the expo below, posted through the KUT Austin's Flickr page.