How Our Brains Determine Value

Jun 11, 2018

We might take the card we swipe for granted at the grocery store when we buy food. We might look at our bank balance and not even think of how unique it is that we can translate those little numbers into experiences and things. It's merely one of the benefits of having big brains.

On this edition of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke talk about the psychology of how our brains determine value.