Every recent opening ceremony of the Olympics went for glitter and glamour, in an escalating war of excess. Ceremony fanatics consider the Beijing opening ceremony the gaudiest of all — and Oscar-winner Danny Boyle (the director of Slumdog Millionaire) had $42 million to try to outdo the Chinese organizers.
Instead, Boyle says, "You can't get bigger than Beijing. So that, in a way, kind of liberated us. We thought, 'Great. Oh good. We'll try and do something different, then.' "