In Black America Podcast: Liquid Soul Media with Tirrell D. Whittley
On this edition of In Black America, producer/host John L. Hanson Jr. speaks with Tirrell D. Whittley, Co-founder & CEO with Liquid Soul Media, based in Atlanta, GA. Whittley is the visionary and executive leader of Liquid Soul Media (LSM). Since founding the company in 2001 with his business partner, Nick F. Nelson, it has grown into a full-service, award-winning lifestyle marketing agency specializing in non-traditional marketing, media and publicity for entertainment, faith, corporate, sports and non-profit organizations. LSM finds unobtrusive ways to integrate brands across lifestyle segments to maximize return on investment with measureable results. LSM has been at the forefront of modern marketing solutions, social-media, innovative campaigns and creative design. The company’s distinctive value-add approach has led to substantial year-over-year growth.
As a thought leader in modern marketing strategy and tactics, Whittley and LSM have become leading partners for film and television studios looking to reach targeted multicultural audiences and drive box-office success and network ratings. LSM has provided marketing services for seven number one box office films, including The Princess and The Frog (Disney), The Town, and Harry Potter and the Deathly Hallows (Warner Bros. Pictures) as well as more than forty box office films that produced over $600 million in revenue. They also spearheaded marketing efforts for cable televisions biggest sitcom hits, Tyler Perry’s House of Payne and Meet The Browns.
In 2008, LSM won an Effie Award for outstanding marketing results for the CNN Presents: Black In America campaign. In 2009, LSM provided marketing for CNN’s Black In America 2 and Latino In America documentaries. Outside of film and television, companies like American Cancer Society, Denny’s Restaurant, Verizon Wireless and Pepsi have turned to LSM to effectively reach lifestyle audiences.