The Loop: Juicy The Emissary
Beat music is a form that has grown out of various strains of electronic music, right in our backyard. Several local collectives are going strong with monthly live showcases and online compilations, and Texas Music Matters wants to shine a light on the scene. Each week, we’ll highlight a different artist and their music, and we’ll let them tell their own stories in order to put beat music into a Texas perspective—we’re calling it The Loop.
Juicy The Emissary dubs himself an “aural architect” and the moniker couldn’t be more apt. His building materials are dusty LPs and cassettes, which lay the foundation for his atmospheric instrumentals. Though he frequently performs live in Austin with fellow beat artists, Juicy comes from Denton’s rich music culture, earning a degree from the University of North Texas’s famed music program before turning his attention to beat construction. These days, beats are often “one size fits all,” but Juicy is looking to inject some artistry back into the sound. On this edition of The Loop, he talks about the Denton scene, his old-meets-new sound, and the prejudices often associated with DJ culture.