Hip Isn’t Always Where It’s At in Austin
Hula Hut has higher liquor sales than some hot spots with more buzz. Photo by the Austin Business JournalAudio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Austin has been recognized for having some of the hippest new bars in the country. But that might not translate into dollar signs. KUT’s Andy Uhler talks with Tony Quesada, managing editor of the Austin Business Journal, about how established, traditional restaurants often outsell the trendy bars when it comes to liquor sales.
What it means to be hip, or trendy, doesn’t necessarily mean that you’re getting volume. You might be considered maybe more exclusive, and getting a higher-end clientele, at least for a little while. But because of social media and things like that, people discover it, and then suddenly it’s not as exclusive as it might once have been.
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