KUT 90.5 Launches New Website, Logo Reflecting Engagement with Diverse Voices
AUSTIN, Texas—June 23, 2011—KUT 90.5, listener-supported news, music and NPR from Austin, Texas, has launched a new website that will enable audiences to engage with KUT content and staff—beyond the broadcast—as well as citizens in the community. KUT also has unveiled a new logo that reflects the public media organization’s work toward connecting multiple, diverse voices.
“KUT is no longer a one-way broadcast medium. The new KUT.org reflects our desire to engage with our audience in a meaningful way that deepens understanding and connects citizens with each other,” said Stewart Vanderwilt, director and general manager of KUT. “The new logo and website are the some of the first outwardly visible signs of our spring 2012 move to the KUT Public Broadcast Center, which will demonstrate KUT’s work from the inside out, showcasing KUT as one of the most creative, exciting and community-focused public media organizations in the world.”
The overarching goal of the new KUT.org is to enable two-way communication with audiences via blogs, comments and other tools. Multimedia reporting will take audiences beyond the broadcast so they can engage more deeply with KUT’s news, music and lifestyle stories through photos, narrated slide shows, and streaming and downloadable audio. The site also will feature headline stories from NPR, the BBC and other important news and music outlets.
Other key user benefits on the new KUT.org include:
- Streamlined searching and intuitive navigation
- Significant use of multimedia across the entire site
- A new and improved media player that will enable listeners easier access to all of KUT’s locally produced programs, including Texas Music Matters, O’Dark 30, and KUT news and music documentaries
- An expanded Get Involved section that will focus on the Austin community from a civic engagement and action perspective.
- Storyboard Austin, an interactive, multimedia-focused, storytelling project that focuses on sharing the Austin experience with the world.
The new KUT.org is built on WordPress, an open source software platform aligned with public media values in that it can be managed in-house, makes use of existing resources and will benefit from innovations across the robust Word Press community. This flexible platform will enable KUT to continually redesign kut.org to respond to the evolving needs of its audience.
The site launched in beta version in February and has been undergoing usability and accessibility testing to ensure robust performance and adherence to state standards. KUT will continue to seek public feedback to improve the content and features across kut.org. Currently more than half the site traffic comes from social media and search engine referrals. Visitors to kut.org come from 131 countries/territories with the top five sources outside the U.S. being Canada, the Netherlands, the United Kingdom, Mexico and Germany.
KUT’s new logo features an active sound wave—inspired by the word dream spoken by Dr. Martin Luther King in his famous 1963 speech—which strives to graphically connect multiple and diverse voices. A video about the inspiration behind KUT’s new logo is available online.
Contact: Erin Geisler (512) 475-8071, email@example.com