Mobile – the Great Channel Equalizer
I attended a presentation this morning by David Gill of Nielsen about the future of mobile phones as media devices. I strongly believe mobile phones will be the media devices of choice in the very near future. Gill’s presentation only reinforced this belief. Some interesting stats:
- Smartphones will be the majority of mobile phones purchased by the third quarter of 2011.
- This sector represents 30% of mobile phones purchased today.
- 90% of smartphone users access web content on their phone.
- About half of smartphone users access video content on their phone, and most of this is via browser instead of apps.
- 40% of mobile video content is viewed in the workplace.
- The 13-17 age group is the largest consumer of mobile video.
The huge rise in the use of texting on mobile phones moves the phone from an “ear” experience to an “eye” experience. This phenomenon in large part drives the huge growth in smartphones and multimedia content viewing on mobile devices.
Mobile carriers believe almost all mobile phones in North America will be smartphones in five years, with iPhone, Android and Blackberry being the largest share of the smartphone market.
Bottom line: Mobile phones will be the radios and televisions for people “on the go” in the very near future.