Preview: Writing Web content for a living
SXTXstate.com for KUT
If revolutionizing global communication and pushing innovation to unimagined frontiers are signs of a successful enterprise, then this Internet thing has sorta caught on. And it might just last, given that the Web has crushed traditional publication methods and made museum material of books and newspapers.
So it’s in the interest of pretty much any writer hoping to succeed in the 21st century to understand the nuances of Web communication, and South by Southwest 2010 has assembled a panel of four experts to discuss “Writing Web Content for a Living.” The interactive discussion will take place Sunday, March 14, at 12:30 p.m.
Among the presenters will be Tiffani Jones, a web writer and content strategist who works with a number of online agencies and publications.
“People are still learning that web writing is not the same as copywriting or journalistic writing,” says Jones, “even though the basic conventions of good writing apply to web writing as well.”
Jones, along with Erin Anderson of Brain Traffic, Ian Alexander of Eat Media, and Dan Maccarone of Hard Candy Shell, will discuss the guidelines for writing content for the Web, and the implications for those who produce content for a living.
While mastering web writing seems simple enough – “Write for people who are in a hurry and trying to get something done,” advises Jones – there’s more to this business than just brevity. Today’s niche environment means that online enterprises must focus on what they’re saying, and whom they’re saying it to.
“You need to be writing about the right things and conveying the right messages—this is where content strategy comes in…I’m pretty sure that many businesses who don’t have a web communications strategy will be in trouble soon, if they aren’t already,” Jones warns.
So bloggers and businesses beware: Content may be “king,” but a king without strategy is doomed to be dethroned. Attend “Writing Web Content for a Living” for tips on securing your online empire.