Beyond the Bottom Line
Advice is flying fast and furious these days about how businesses can stay afloat when consumers are keeping their wallets tightly shut.
You might think the number one goal in tough times is to just make money. But Roy Spence, the founder and C-E-O of the Austin advertising agency GSD&M Idea City, suggests in his new book that prosperity can be found beyond the bottom line. Roy Spence is the co-author of It’s Not What You Sell, It’s What You Stand For with Haley Rushing.
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